Another extremely common and timeless technique to make your chorus shine is simply cutting the music out completely for half a measure or even an entire measure in some cases. Some of today’s electronic producers also prefer cutting out effects such as reverb and delay, to make that moment of silence even more dramatic, like you’re falling off a tiny cliff. This technique is especially fun to apply in situations where the chorus vocals start with pick-up notes from the previous measure.
Elise Dewsberry’s “Singing Sixty Birthday Recording” campaign lacks a pitch video, but the project is as heart-warming as they come. She does a pretty good job of selling it, too.